Jo backs ASDA's Tickled Pink Campaign


Local MP Jo Swinson visited the ASDA superstore in Bearsden on Friday to support the Tickled Pink Campaign that raises funds for breast cancer care and research. Jo spent time learning about the Bearsden branch's fundraising initiatives for the campaign.

Tickled Pink is an annual fundraising and awareness campaign, which began in 1996. Over the past 16 years £30 million has been raised for Breast Cancer Campaign and Breast Cancer Care, through sales of pink products and in-store fundraising with ASDA colleagues and customers.

Breast cancer affects someone in the UK every 15 minutes, impacting on an average of 100 people and families a day. Fundraising is crucial in helping people affected by breast cancer and supporting research for a cure.

Commenting Jo said:

"I was delighted to support ASDA Bearsden's 'Tickled Pink' Campaign which helps provide essential funds for the care of breast cancer sufferers and for research into a cure for this devastating disease.

"This is a very worthy cause and it was great to hear about their fantastic fundraising events."

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In this photo, sitting clockwise from Jo are Jean-Christophe Bourdon (Asda funded) Breast Cancer Campaignl; Fellow Phil Quinlan Breast Cancer Campaign Tissue Bank; Hilary Campbell, Head of Scotland, Breast Cancer Care; Judith Davidson, Breast Cancer Care

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Popeye is Danny McCabe, Asda Bearsden's General Store Manager, Jo in pink dress and vampire is William Smith, the store's Community Life Champion


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