Many people will be surprised to learn that over half the Easter egg they buy is just packaging, says Jo.
Jo and this year’s Easter eggs
Jo’s 2011 Easter egg report brings the percentage of Easter egg boxes taken up by chocolate to 38%. Slight improvements have been made by companies such as Cadbury’s and Mars, who have changed their boxes to reduce packaging, and Sainsbury’s Easter egg continues to be the best-packaged Easter chocolate, taking up well over half its box.
However, there is a long way still to go and Jo has urged Easter egg manufacturers to reduce packaging to the minimum required.
Commenting, Jo said:
“This report is a timely reminder of just how much unnecessary packaging goes into the Easter eggs people will tuck into this weekend. Some positive steps have been taken to cut packaging, but companies can’t be complacent.
“Cadbury’s have made a 20% reduction in their Easter egg packaging this year, but many Easter eggs have stayed the same. Manufacturers must continue to work to improve Easter egg box efficiency, for example by putting additional chocolate inside the Easter egg.
“There remains an urgent environmental need to cut packaging and improve recyclability, and companies must do more to change the fact that often over half of the Easter egg on the shelf is purely packaging.”
This year’s report found that:
- The average total weight of packaging for an Easter egg in 2009 was 52.8g, decreasing to 49g in 2010, and this year the figure stands at 51g.
- Nestle is still the only company whose Easter packaging is 100% recyclable. Both Mars and Cadbury have removed plastic inserts in their boxes, however the majority of products sampled still contain plastics or other non-recyclable materials.
- There has been a small improvement in box efficiency, evident in the average volume of egg to packaging. On average, Easter eggs in 2009 took up 39.8% of the volume of their packaging – the best figure since the study began in 2007. Over the past two years percentages have been fairly steady at 36% in 2010 and 38% in 2011. This improvement in overall average percentage can be attributed mainly to a 20% increase in the efficiency of Cadbury’s box an